Explore More,  Capture More

Brand Story

Explore More Capture More

The birth of CanFish stemmed from insights into underwater filming needs of fishing enthusiasts and a desire to explore the unknown world.

In 2019, a team of innovative engineers at CHASING leveraging their deep technical expertise in underwater robotics and their passion for fishing, developed a revolutionary fishing product—the CHASING F1.


The inspiration for this product came from an engineer's weekend fishing trip. As he battled wits with schools of fish by a large lake, he longed to record these exciting moments. So, he and his team decided to merge technology with passion. Working together, they developed the CHASING F1, allowing fishing enthusiasts to witness and record the wonders of the underwater world firsthand.


Thus, the CanFish brand was born, completely transforming the fishing experience through innovative technology and ushering in a new era of fishing.

Making every fishing trip a journey of surprises; 

Turning every moment into an eternal memory.

CanFish leads a New Era of Fishing with Technology

Leading with technology
This clearly defines CanFish's position as a brand that leads the market through cutting-edge technology. It implies that the brand isn't just following industry trends, but is actively shaping new trends and setting new standards in the fishing industry through technological innovation.

A new era of fishing
The phrase "new era" conveys CanFish's vision for the future. It suggests that through continuous technological advancements, CanFish is pioneering a new age in the fishing industry. This era will be characterized by richer, more in-depth experiences for anglers, made possible through technological means. CanFish positions itself as playing a key role in this transformation.

Brand Mission

Capture the thrill underwater with exceptional technology  Empower fishing legends through exploration and innovation

Exceptional technology

CanFish's core competitiveness—advanced technology. The Canfish brand is committed to utilizing high-end underwater robotic technology to ensure that anglers can easily capture wonderful underwater moments, thereby enhancing their fishing experience. This shows that CanFish is not just providing fishing tools, but creating greater value for users through technology.

Capture the thrill underwater

The function of the Canfish's products,which is to help anglers capture the beauty and moments of the underwater world that are typically hard to see. Whether it's recording the movement of fish schools or capturing unforgettable fishing moments, CanFish's products can meet these needs.

Exploration and innovation

CanFish is not just an applier of technology, but a leader in exploring the unknown and continuously innovating. The brand provides new tools and experiences for fishing enthusiasts through constant innovation.

Empower fishing legends

The use of the verb "empower" indicates that CanFish's goal is to help fishing enthusiasts create their own fishing legends through its products and technology. This is not just about supporting fishing, but about inspiring anglers' passion for exploration and discovery.